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AI Customer Questionnaires

Measure Loyalty. Understand Effort. Know How Customers Really Feel.

ReplyCleverly, the AI-Powered Customer Experience Platform, gives you questionnaires that score themselves. Build a survey in minutes, send it by link, QR code or automatically after a support ticket, and watch your NPS, CSAT and CES scores update as answers arrive.

The Scores That Matter

One questionnaire. Three scores
every business should track.

Pick the headline score for each questionnaire and ReplyCleverly does the maths. No spreadsheets, no formulas, just a clear number and a verdict you can act on.

NPS

Net Promoter Score

“How likely are you to recommend us to a friend or colleague?”

Measures loyalty. Customers answer from 0 to 10, and the score shows how many are promoters versus detractors.

How it’s scored: % promoters (9 to 10) minus % detractors (0 to 6). Ranges from -100 to 100.
CSAT

Customer Satisfaction

“How satisfied are you with your overall experience?”

Measures happiness with a specific moment: a purchase, a stay, a support chat. Stars or numbers, your choice.

How it’s scored: % of customers who gave a top score (4 or 5 out of 5). Higher is better.
CES

Customer Effort Score

“How easy was it to get what you needed?”

Measures how easy you make it. Low effort is one of the strongest predictors of customers who stay.

How it’s scored: the average answer on a 1 to 7 effort scale. Higher means it was easier.
Build Your Questionnaire

Build it in minutes, brand it,
ask it the way it should be asked

Start from a ready-made template, drag in proven questions, add your logo and colours, and choose the question format that gets the clearest answer. Sections are optional: add them to split a long form into pages, or skip them for a short one.

1. Start from a template9 starter templates for NPS, CSAT, CES, after-support, service, events and more, each with the right score pre-selected, plus 30+ recommended questions to drag in.

Explore templates
NPS surveyMeasure loyalty in two questions
Satisfaction (CSAT)Share of happy customers
Effort (CES)How easy was it for them?
After supportSend when a ticket closes
Service feedbackRate the service they got
Event feedbackHow did the event go?
Recommended questions
AllNPSSatisfactionEffortSupportStaffValue

2. Make it look like yoursAdd your logo, pick your brand and form colours and choose a clean, banner or centred header. Preview on computer or phone before you publish.

What your customer sees

1. How likely are you to recommend us to a friend or colleague?

012345678910
Not at all likelyExtremely likely

2. How satisfied are you with your overall experience?

★★★★★
Drag and drop to reorder, duplicate or delete questions in one click
Choose what to ask about the customer: name, email, mobile or your own fields
Progress bar, question shuffling and a close date

Eight ways to ask

Net Promoter ScoreThe classic 0 to 10 recommend question with your own captions.
Rating5, 7 or 10 levels, as stars or numbers. Count it as CSAT or CES.
ChoicePick one or several answers from a list you write.
TextShort or long written answers for the “why” behind the score.
DateAsk when something happened or when works best.
RankingCustomers drag options into their own order of importance.
Likert gridRate several statements on one scale, from disagree to agree.
SectionsOptional. Split a long form into pages with titles and subtitles.
Share Anywhere

A link, a QR code,
or sent automatically

Publish and share one link or a printable QR code for receipts, tables, packaging and events. Or let ReplyCleverly send the questionnaire for you the moment a ticket closes, by chat or email. Every automatic send is a personal link, so each answer is tied to the exact conversation or ticket it came from.

Shareable link and downloadable QR code
Automatic sending after a support ticket closes
Answers linked to the customer’s chat or ticket
Stop accepting answers any time, or on a date you choose
Share your questionnaire

Anyone with this link can answer. It stops working when the questionnaire is closed.

Ticket closed · sent automatically
Hi Amira, glad we could help today! Could you tell us how we did? It takes under a minute.
Give feedback →
Results · Scored as NPS
-1000100
+58
Great NPS
68%
22%
10%
PromotersPassivesDetractors

Example data for illustration.

Live Reports

See the score, the trend
and the reasons why

Your report opens with the headline score and a plain-English verdict, then breaks it down by week and by question. A chart that suits each question type, highlights, word clouds and written comments show you exactly what to fix and what to keep doing.

Headline NPS, CSAT or CES with a gauge, split and 8-week trend
Results for every question, with highlights and customer comments
Filter by date range, then export to Excel or PDF
Present mode turns your results into full-screen slides for your team
Know Who Said What

Follow up with the
customers who matter

The Customers tab lists everyone who answered, with the details you chose to collect, their score and a clear result. Filter to your detractors and reach out before they leave, or find your promoters and thank them.

Filter by promoters, passives and detractors
See the source of each answer: link, QR code, chat or email
Linked to the ticket, so your team has the full story
Customers
AllPromotersPassivesDetractors
NameNPS scoreResultSource
Amira Khan10PromoterChat
Daniel Okafor8PassiveEmail
Lena Meyer4DetractorQR code
Ravi Shah9PromoterLink

Example data for illustration.

Get Started Today

Ready to measure how your customers really feel?

Build your first NPS, CSAT or CES questionnaire today, no credit card required.